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WorldPressOnline First Call - The Pernod-Ricard and Dita Group, proud creators of the premium lychee liqueur 18 years ago, decided some time back to launch the Dita by collection. As a result, the brand gained in much needed differentiation and originality on the Japanese spirits market. To mark the release of a collectible edition for bars, lounges and night-clubs, the brand calls upon some of the up-and-coming figures of fashion and design. SLEEVER INTERNATIONAL was the natural partner of this brand image operation. Thanks to the SLEEVER® solution and to the group's know-how, the visual created by artists fits the bottle's shape perfectly.
Combining two brand universes thanks to the SLEEVER® solution
After Nathalie Rykiel and Paul&Joe, this year it's the turn of the poetic and bohemian ready-to-wear fashion label, Manoush, to dress up the liqueur bottle with its distinctive hallmark pink and Indian- and Oriental-inspired patterns.
The bottle features different visuals on the back and front, both of which echo the values of the Manoush label. Gold-colored flowers and arabesques adorn the front and the words "Dita Lychee Liqueur" are printed in a UV varnish for added nighttime visibility. The back is characterized by fine lines and high-quality definition. A superimposed white on pink leopard pattern reveals Japanese Kanji calligraphy motifs. The characters are printed in white outlined in old pink for added visibility.
Guaranteed total success
For this project, SLEEVER INTERNATIONAL proposed an SI-PET-TG/050 film using 10-color rotogravure printing for optimum quality. These achievements are the work of SLEEVER INTERNATIONAL's full service offer, including graphic creation by the Sleever Studio which adapted the visuals to the demands of SLEEVER® technology. The extremely high-precision positioning, particularly of the different illustrations on the back and front, required expertise and accuracy. The know-how of DECOSLEEVE, a division of the SLEEVER INTERNATIONAL group devoted to custom packaging, made it possible to supply full turnkey service.
With these services, SLEEVER INTERNATIONAL once again illustrates its capacity for innovation, whilst ensuring the global management of such a project. The bottle was aimed at young women in particular, a challenge it carried off consummately. The bottle's release was backed up by a high-profile communication campaign that was echoed throughout the press and the collectible edition sold out very rapidly. An all round success! Audrey Sala, Head of Purchasing for Pernod, had no reason to hide her satisfaction: "SLEEVER INTERNATIONAL has always demonstrated an ability to listen coupled with an extremely reactive approach. SLEEVER's teams provided us with quality advice to ensure the final optimum result."
Today more than ever SLEEVER INTERNATIONAL stands out as a major component of spirit brands' marketing strategy.
For more information: www.sleever.com
Source: WorldPressOnline
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